Home Is Where The Heart Is

What Is a Country Store? Cracker Barrel is a unique place with a restaurant and a country store under one roof. Meals are made from scratch, local treasures and treats can be found in the store and you can even relax in a rocking chair on the front porch. How do you introduce new customers that aren’t from the South to this eclectic one-of-a-kind restaurant experience?

We wanted to take viewers on a journey through the multi-faceted Cracker Barrel experience and celebrate the welcoming, comfortable vibe that you can only find at Cracker Barrel.

Result: Local traffic increased 20% in every market that featured the broadcast creative.