Offbeat Illinois

01. OOH Poster Campaign

02. Creative Strategy

03. Creative Development/Art Direction

Attracting tourists to Illinois (not including Chicago) is no small task. The Land Of Lincoln is flat and has an underwhelming list of major attractions. We zeroed in on the overlooked, rare finds that were off-the-beaten-path and quite frankly…weird. Creatively we decided to celebrate these random, intriguing destinations in the form of beautifully illustrated old fashioned travel posters - but with ironic, offbeat humor to match their weird charm.

Result: D&AD award & featured in Graphis