Love Making

Craftsmanship Is Sexy.

Our goal was to deeply connect with a new generation of makers by unleashing the passion, pride, and beauty of true craftsmanship. We partnered with Van Damme hand made wooden boats to showcase awe inspiring works of art that you can make with Craftsman Tools. The campaign extended into a social media influencer Instagram partnership with comedian, The Fat Jew (Josh Ostrovsky) who featured awesome works of art made with Craftsman Tools.